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Nonprofit Federation of the Direct Marketing Association Launches Major Benchmarking Survey
Washington, DC, April 7, 2008 — The
“We developed this survey to help
The survey, which contains 37 questions on a variety of topics — including renewals, acquisitions, online fundraising, and mobile marketing — opens today on the Nonprofit Federation’s website (www.nonprofitfederation.org) and will run through April 25, 2008.
Survey results will be presented at the 2008
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About the Nonprofit Federation of the DMA
The Nonprofit Federation of the Direct Marketing Association (DMA) is the leading association for nonprofit organizations that use direct marketing channels such as mail, Internet, email, telephone, and social networking to gain support from individual donors. For more than 25 years, the Nonprofit Federation (and its predecessor organizations) has served as an effective advocate for nonprofits both in Washington, DC and in all 50 states regarding postal rates and delivery service, data protection, fundraising accountability, and other legislative and regulatory issues that affect nonprofit fundraising. It also leads the way in professional education, market intelligence, and networking for its more than 400 member organizations. In 2006, Americans gave $222 billion to nonprofit organizations; the majority of those donations were the result of direct marketing. For additional information on the Nonprofit Federation, its work, and its member benefits, visit www.nonprofitfederation.org.