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DMA to Host 5th Annual Insert Media Day
WHAT: The Direct Marketing Association’s (DMA) 5th Annual Insert Media Day will focus on putting strategic and technological tools in the hands of marketers who use inserts as well as those who want to learn how to integrate it into their campaigns. Inserts drive revenue and further enhance acquisition.
1221 Avenue of the
WHEN: Tuesday, April 1, 2008
Registration is open from 8:00 a.m. to 3:00 p.m.
Conference begins at 8:45 a.m. and ends at 5:30 p.m.
WHY: Insert media options are shifting in today’s direct marketing landscape, and new opportunities are surfacing that can be utilized across many channels. Especially with the 2008 postal rate increase, taking advantage of this effective medium is essential on all sides of the multichannel scale. At the 5th Annual Insert Media Day, DMA and leading experts will present valuable fact-filled information sessions and provide an idea-inspiring exhibition of the latest products and services.
SPEAKERS: Jason Bailey, Account Executive, PlusMedia, LLC
Rob Balancia, Managing Partner, Interactive, G2
Diane Caruso, President, Choice Media
Mike Clark, Vice President, Fitness Quest
Kelly Ellis, Director, Media Services,
Dennis Erickson, Senior Vice President, Paradysz Matera
Michael Feldstein, Boardroom Inc.
Chris Hulse, Vice President, Strategic Sales and Business Development, Business.com
James Kushner, Vice President, Marketing, Guthy Renker Corporation
Marianna Morello, President/CEO,
Kathy Rakosky, Vice President, Zed Marketing
Lisa Roland, President, Everyday Media
Joanne Sausto, Director of Advertising Sales, David Gellar
Rob Stanton, Vice President, Business Development,
Kristin Sullivan-Stoesser, Direct Delivery and Sales Manager
Tribune Media Net
Jim Zuckermandel, Founder and CEO, Zed Marketing Group
HOW: To register for a limited number of complimentary press passes for editorial staff of media outlets covering insert media and other direct marketing matters, please email firstname.lastname@example.org. For information about the requirements for press credentials, click here. For media inquiries, please contact Sue R.E. Geramian at 212.790.1486 or email@example.com. More conference information is available online at www.dmainsertmediaday.org.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the
In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the
The Power of Direct: Relevance. Responsibility. Results.