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Bill Bass, Keith Wardell, and Power Forum Panel Top the Marquee at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM)
Conference & Exhibition Co-Produced by DMA and Multichannel Merchant
Takes Place May 19-22 in
New York, NY, February 25, 2008 — Catalog, Internet, and multichannel professionals will want to take note that the 25th Annual Conference for Catalog & Multichannel Merchants (ACCM) today announced conference keynoters and a marquee affair. ACCM 2008, co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant, is a four-day conference and exhibition taking place on May 19-22 in
“We’re proud to bring ACCM attendees the expertise of these exemplary market leaders,” said Angela Eastin, group show director, Penton Media. “Keynoter Bill Bass is a retailing role model, living up to the ideal that paying textile workers a fair wage lets apparel customers ‘look great while doing good.’ Keynoter Keith Wardell urges marketers to pay attention to the customer trying to reach them, rather than the indifferent one who is sitting on the couch.”
“In addition, a team of marketing masters will unravel ‘The Mystique of the Multichannel Customer — What Engages Customers and Prospects?’ to aid marketers in determining who those tuned in consumers are,” Eastin continued. “Melissa Dowling, editor-in-chief of Multichannel Merchant, will moderate this spectacular panel, which will be one of the highlights of our Intensive Day on Monday, May 19.”
Beginning with Monday’s signature event, the world’s largest conference for catalog, Internet, and multichannel merchants will bring conferees:
Brunch and Power Forum:
“The Mystique of the Multichannel Customer —
What Engages Customers and Prospects?”
Monday, May 19, 11 a.m. to 12:30 p.m.
“Do you know what customers really want and what makes them buy from your brand vs. your competitors?” Melissa Dowling, editor-in-chief of Multichannel Merchant, plans to ask panelists as she moderates this noteworthy event. And for these panelists, it’s their day job to know the answer. Topics to be discussed include Web 2.0 technologies, magazine-like print catalog creative, buy online/pickup in-store fulfillment, the role that blogs, special offers, and free shipping play — and much more.
The all-star panel will feature Lauren Freedman, president of the e-tailing group; Terry Flynn, president of the Gibraltar Group; and Milton Pappas, executive vice president of corporate marketing and e-commerce for Redcats
Bill Bass, CEO, Fair Indigo
Tuesday, May 20, 8:45 to 9:45 a.m.
In 2005, Bill Bass and the other founders of Fair Indigo hoped that
Bass, the chief executive officer of Fair Indigo, was previously the senior vice president of Lands’ End and the former vice president/general manager of Sears Direct. During his Tuesday morning keynote, “Style with a Conscience: The Making of a Multichannel Company,” Bass will explain how he followed his conscience to a lucrative new marketing opportunity. The secret? Customers feel good about buying competitively-priced clothing from a company that pays its workers a living wage and benefits — not just the legally mandated minimum.
Keith Wardell, Author, “Marketing Out of Control”
Wednesday, May 21, 8:45 to 9:45 a.m.
Author Keith Wardell believes that many marketers fail to realize that customers are taking the initiative everyday to visit websites, dial call centers, and visit retail stores. They’re making the effort. But many marketers are still ignoring them and, instead, reaching out to the apathetic, television-watching couch potato. The “Marketing Out of Control” author will try to steer marketers right during his keynote, “Four Transitions: Profiting from a Consumer Controlled Marketplace.”
The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from marketers to consumers, Wardell will emphasize. On any given day in
For additional information about ACCM 2008 or to register, please visit www.accmshow.com.
ACCM provides complimentary registrations for editorial staff of media outlets covering multichannel marketing. To request a press registration, please email firstname.lastname@example.org. For information about the requirements for press credentials, visit http://www.the-dma.org/press/pressevents.shtml. For additional information or queries, please contact email@example.com or 212.768.7277, ext. 1208.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the
In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the
The Power of Direct: Relevance. Responsibility. Results.
About Multichannel Merchant
MULTICHANNEL MERCHANT helps executives manage all facets of their businesses by providing superior analysis of successful strategies across all areas of multichannel marketing — print, catalogs,
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