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NCDM Presents New Features for Upcoming 2007 Conference & Exhibition
NCDM 2007 Set for December 10–12 in
New York, NY, October 25, 2007 — The National Center for Database Marketing (NCDM) 2007 Conference will present exciting new features designed to equip attendees with results-driven database marketing strategies. Co-presented by the Direct Marketing Association (DMA) and DIRECT magazine, NCDM 2007 will take place December 10–12 at the Mandalay Bay Resort & Casino in
Exciting new NCDM 2007 offerings will provide attendees up-to-the-minute strategies to maximize their customer database and improve customer experience.
“Lay of the Land” Orientation
Monday, December 10, 2007
7:30 to 8 a.m.
This introduction will help attendees make the most of their NCDM experience by giving a literal “lay of the land” overview of the conference. At this breakfast session, marketers will find out which sessions are geared to their experience level and/or job function. This overview will also allow them to meet with the expert faculty.
Executive Thought Leader Forums
Tuesday, December 11, 2007
2:15 to 5 p.m.
Executives will attend this exclusive interactive forum with some of the brightest minds in database marketing today. This insightful half-day event will address topics that will impact tomorrow’s database marketing executive. Attendees will have the opportunity to network and share their real-world challenges and successes with like-minded peers.
Tuesday, December 11, 2007
2:15 p.m. to 3 p.m. — Web Analytics
3:45 p.m. to 5 p.m. — Campaign Management and Analytics Tools
The showdown will showcase technology product and solution providers in a competitive environment. Suppliers of campaign management, analytics, and database tools will demonstrate who has the best solution to a previously posed business problem — and NCDM attendees will vote on the winner.
Certificate of Completion
NCDM’s Certificate of Completion Program is designed for professionals looking for a comprehensive, educational foundation, and for seasoned professionals looking to focus on the complex challenges of database marketing. Attendees can tailor a certificate program to meet their needs by choosing from five track disciplines, including Interactive Marketing, Analytics and Modeling, Technology for Today and Tomorrow, Database Marketing Strategies, and Customer Data Insights. Each track will offer core and advanced sessions to complement the attendee’s level of experience.
The Innovation Pavilion will gather new product and service providers in one area. The nearby
2007 NCDM Programming Advisory Committee
· Geoff Ables, Founder, Customer Connect Associates, Inc.
· Suzanne Albert, Director of Marketing, Alert Global Media, Inc.
· Lynette Becker, Corporate Director of Database Analysis, Boyd Gaming Corp.
· Chris Berry, Vice President, Director, Marketing Services, Claritas
· Austin Bliss, President, FreshAddress Inc.
· Liza Brings, Director of Database Marketing, The Martin Agency
· Catherine Carleton, Director, Database Marketing, Yellow Book
· Jonathan Cheris, Vice President, Marketing Strategy and Analysis, Citigroup
· Samuel Edelston, Vice President, Boardroom
· Vaibhav Garde, Strategic Marketing Fellow, FedEx Services
· Gillian Hu, Director, Business Intelligence, Sony Corporation of
· Jennifer Kemp, Vice President, Business Intelligence and Database Marketing, Fingerhut Direct
· Todd King, Director, Analytics, Acxiom Digital
· Devyani Sadh, CEO and Founder,
· Mike Savage, Vice President, Marketing, Merkle
· Suresh Vittal, Senior Analyst, Forrester Research
· Chen Wang, Associate Director, Analytics, Beyond Interactive
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Co-sponsored by DIRECT magazine and the Direct Marketing Association (DMA), the
DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational and on the cutting edge of innovation. DIRECT’s franchise of print, online, and interactive information products connect today’s direct marketers to the information, resources and suppliers they need to reach their business goals. DIRECT’s award-winning editorial staff delivers detailed coverage on cross-channel integration, ROI/analytics, CRM/database marketing, direct mail, email marketing, search/Web marketing, print/production, DRTV/radio, insert media, telemarketing, and legal/regulatory issues.
DIRECT’s franchise of information products includes: DIRECT magazine; www.directmag.com; DIRECT Newsline, DIRECT Listline, DIRECT Tips, Magilla Marketing, and Searchline enewsletters; the online Buyer’s Guide; The National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder; and original research. DIRECT is part of Penton Media’s Marketing Media Group, which includes Chief Marketer, PROMO, and Multichannel Merchant.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the
In 2007, marketers — commercial and nonprofit — are forecast to spend $173.2 billion on direct marketing in the
The Power of Direct: Relevance. Responsibility. Results.