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DMA Names Microsoft-MSN 2007 Marketer of the Year
Microsoft-MSN Honored for Innovation, Strategy, and Results
Chicago, IL, October 16, 2007 — Microsoft-MSN thought outside of the box when it created advertising platform Microsoft adCenter and produced the critically acclaimed Live Earth project, which integrated television, radio, Internet, and audiences to bring a live concert to the world while raising awareness about global warming. The Direct Marketing Association (DMA) today honored those achievements, presenting Microsoft-MSN with DMA’s 2007 Marketer of the Year Award.
DMA’s Marketer of the Year Award ceremony took place today at 10 a.m. in the Skyline Ballroom at
The award was accepted by Reed Price, editor in chief of MSN, and Jerry Hayek, Microsoft group marketing manager.
In presenting the award, DMA President & CEO John A. Greco, Jr. said that dozens of companies, nonprofit organizations, and individuals had been nominated for the 2007 honor. A distinguished advisory panel composed of DMA members then helped to select this year’s award winner.
“Microsoft-MSN is DMA’s 2007 Marketer of the Year because it consistently demonstrates thought leadership, market innovation, and exemplary corporate responsibility,” Greco said. “It addresses both sides of the marketing equation — consumer and business-to-business — while retaining user-friendly and practical approaches that deliver winning results. In short, Microsoft-MSN upholds the DMA tenants of delivering relevance, being responsible, and producing measurable results. Certainly, all of that was rather spectacularly evidenced with the multichannel Live Earth event this past July.”
What made Live Earth so special on July 7, 2007, wasn’t just that MSN provided great content to consumers in a relevant, timely, and informative manner. Live Earth was the largest concert event ever produced — bringing together live music events in
Greco pointed out that, in addition to demonstrating marketing leadership, innovation, and responsibility, DMA Marketer of the Year nominees also needed to display a pattern of consistent contribution to the multichannel marketing profession, as well a high level of competence in one or more disciplines, such as product development, research, marketing, management, education, sales, administration, or technological innovation.
“Certainly, Microsoft hit its marks in each of these areas,” Greco said. “In presenting this award today, we also honor Microsoft’s powerful and small-business-friendly advertising platform, Microsoft adCenter. While adCenter and Live Earth are two very different initiatives, both demonstrate Microsoft’s ongoing commitment to enable consumers and business ‘to realize their full potential.’”
Past DMA Marketers of the Year
2006 Yahoo! Inc.
2005 David Neeleman, JetBlue Airways
2004 Jason Ackerman, FreshDirect
2002 Shelly Lazarus, Ogilvy & Mather Worldwide
2001 Thomas O. Ryder, The Reader’s Digest Association
1999 Jay Walker, Priceline.com
1998 Don Peppers and Martha Rogers, Marketing 1to1/Peppers & Rogers Group
1997 Susan Hendricks, Metromail Corporation
1996 Jim McCann, 1-800-FLOWERS
1995 Jack E. Rosenfeld, Hanover Direct, Inc.
1994 Richard Wolter, The Columbia House Company
1993 Jack Miller, Quill Corporation
1992 Jerome W. Pickholz, Ogilvy & Mather Direct
1991 Robin B. Smith, Publishers Clearing House
1990 Richard L. Benson, The Benson Organization
1989 Stan Rapp & Tom Collins, Rapp & Collins Inc.
1988 Walter Weintz, The Weintz Company, Inc.
1987 Rose Harper, The Kleid Group
1986 Alexander C. Hoffman, Doubleday & Company
1985 Harold L. Schwartz, Montgomery Ward & Co.
1984 Henry C. Cowen, The Cowen Group, Inc.
1983 Robert J. Teufel, Rodale Press
1982 David Heneberry, RCA Selecta Vision Video Discs
1981 Joseph Sugarman, JS&A
1980 Leon A. Gorman, L.L. Bean
1979 Victor Sawdon, The Sawdon Company, Inc.
1978 Robert B. Clarke, Grolier Enterprises, Inc.
1977 Nat Ross, Lincoln Graphic Arts, Inc.
1976 Lou Kislik, Publishers Clearing House
1975 Cornelius Keating, CBS/Columbia House
1974 Joan Manley, Time-Life Books
1973 Joseph Segal, The Franklin Mint
1972 Jerome S. Hardy, The Dreyfus Fund
1971 Herman “Sonny” Schwartz, Fingerhut Corporation
1970 Leonard Carlson, Sunset House
1969 Walter Hitesman, Reader’s Digest
1968 Raymond C. Hagel, Macmillan Inc.
MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers, and online advertising opportunities to businesses worldwide. MSN is located on the Web at http://www.msn.com.
Founded in 1975, Microsoft is a worldwide leader in software, services, and solutions that help people and businesses realize their full potential.
About DMA07 Conference & Exhibition
DMA07, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition. DMA07 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports. DMA07’s exhibit hall will feature more than 500 exhibiting companies. For more information, or to register for the six-day multichannel marketing event of the year, please visit www.dma07.org.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the
In 2007, marketers — commercial and nonprofit — are forecast to spend $173.2 billion on direct marketing in the
The Power of Direct: Relevance. Responsibility. Results.
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