DMA B-to-B Marketing Conference Keynoters Get Down to Business in Orlando, March 3-5
February 21, 2008 — Keynoters at the Direct Marketing Association’s (DMA) B-to-B Marketing Conference know how to navigate troubled waters and come out on top. To that end, they’ll reveal how surfing the Web put them at the apex of the Internet wave when they address attendees at the conference, which will take place March 3-5 at the Rosen Centre Hotel in Orlando, FL.
The DMA B-to-B Marketing Conference will explore how business-to-business marketing is going direct by delving into every aspect of today’s direct marketing’s data-driven, multichannel universe. Attendees will learn about topics including: Search Engine Optimization, Database Marketing, Email Marketing, Web Analytics, Lead and Demand Generation, Crafting Online Customer Experiences, Teleservices, Online and Offline Integration, Online Conversion, Blogs, and RSS.
Conferees will also learn how keynoters honed in on the swelling interest in direct Internet marketing. On Tuesday, March 4, Yuchun Lee, chairman and CEO of Unica Corporation, will discuss “The Next Wave: Impact of the Internet on B-to-B Cross-Channel Marketing.”
On Wednesday, March 5, a keynote panel will explore “Changing the Conversation: The Opportunities and Challenges of Social Media Marketing.” Pam Evans, IBM Corporation’s senior WW Web marketing manager, will moderate a panel that will include Jeanniey Mullen, founder of the Email Experience Council (eec) and global executive vice president and chief marketing officer for Zinio Systems and VIV Magazine, Robert Powers, senior vice president and relationship leader for Digitas, and Todd “Turbo” Watson, e-relationship manager at IBM Corporation.
Yuchun Lee, Chairman and CEO, Unica Corporation
Tuesday, March 4 (12:30 to 1:45 p.m.)
Far from being an exploratory channel on the marketing horizon, the Web is an integral part of consumer life. It’s time for it to be set in stone in the business-to-business landscape, too, according to luncheon keynote speaker Yuchun Lee, Chairman and CEO, Unica Corporation. In his presentation, “The Next Wave: Impact of the Internet on B-to-B Cross-Channel Marketing,” Lee will address how the latest Internet applications can benefit B-to-B commerce.
Lee is responsible for Unica’s overall strategic direction and day-to-day business operations. More than 500 companies, globally, joined the company’s customer base under his leadership, and Unica’s Affinium Suite for enterprise marketing management has garnered top marks from Gartner, Ovum, and Forrester Research. Lee also serves on DMA’s Board of Directors. He earned bachelor’s and master’s degrees in electrical engineering and computer science from Massachusetts Institute of Technology, and a second master’s degree in business administration from Babson College.
B-to-B Marketer of the Year Award Luncheon Keynoters
Wednesday, March 5 (12 to 1:30 p.m.)
Always thinking of the future allows B-to-B marketing’s best and brightest to perform work worthy of the B-to-B Marketer of the Year Award. So it’s only appropriate that this award will be presented in conjunction with an all-star keynote panel that will help attendees envision a renewed approach to marketing.
“Changing the Conversation: The Opportunities and Challenges of Social Media Marketing” will include information on integrating Web, email, and TeleWeb sales resources, integrated, multiphase customer-centric marketing, compelling best practices to deliver more leads, and customer-triggered marketing. Panelists will explain how customers’ media control means companies must build trust and leverage the latest techniques — all on the consumer’s terms.
Pam Evans, Senior WW Web Marketing Manager, IBM Corporation (Moderator)
Pam Evans is senior Web marketing manager for IBM Software Group. She leads Web and eMarketing programs across worldwide teams and 60 countries with localized Web sites. She serves as a global advisor for IBM on how to leverage email and Web best practices to engage prospects and generate leads. She has launched a number of innovative Web and email customer relationship programs and hosts workshops on how to leverage these best practices.
Evans holds an MBA in marketing from Georgia State University and was recognized each of the past two years as a top 100 marketer by B-to-B Magazine. She speaks frequently on how to integrate Web and email to reach new prospects and retain customers.
Jeanniey Mullen, Founder of Email Experience Council (eec) and
Global Executive Vice President and Chief Marketing Officer,
Zinio Systems and VIV Magazine
Mullen, who is the founder and executive chairwoman of the Email Experience Council (eec), which is DMA’s email marketing arm, and just this week moved to Zinio Systems and VIV magazine, where is global executive vice president and chief marketing officer. Prior to this move, Mullen was senior partner of global email marketing and digital dialogue services at OgilvyOne worldwide. There she established and leads the global email practice across all clients.
Prior to joining OgilvyOne, Mullen founded and ran her own interactive agency. Before that, she served as the chief marketing officer and executive vice president at Avalon Digital Marketing Systems, where she helped launch one of the first B-to-B email platforms that incorporated on-demand video into the email message. She is recognized in the industry as pioneering the first international email marketing practice inside a global agency while at Grey Direct. In addition to her active role in the eec, Mullen is a columnist for ClickZ, has published numerous white papers and best practice guides, and is a frequent speaker on the topics of email marketing and the infusion of face to face marketing online.
Robert Powers, Senior Vice President, Relationship Leader, Digitas
As part of the business-to-business team at Digitas, Robert Powers is responsible for delivering sound interactive marketing solutions. With experience in building global interactive marketing programs for companies that include IBM, PricewaterhouseCoopers, Compaq Computer Corporation, and Digital Equipment Corporation, his team approach to problem-solving has delivered real marketing results ranging from awareness to acquisition. Powers has nearly 20 years of global marketing experience, including the last nine as part of the Digitas team.
Prior to joining Digitas, Powers worked at DDB Needham Worldwide in New York City for three years as the vice president and management supervisor on the global brands Mobil Exxon, Michelin, and Digital Equipment Corporation. There, he led teams that built global branding campaigns across multiple channels, ranging from television to print to promotions and the Web. He gained 10 more years of marketing experience at McCann Erickson Worldwide, where he led advertising-related duties for Johnson & Johnson, Lotus Automobiles, Bacardi, Coca Cola, Sony, and American Express. At McCann, Powers was twice awarded the prestigious “Truth Well Told” award for his outstanding contribution to his clients and their businesses.
Todd “Turbo” Watson, E-relationship Manager, IBM Corporation
Todd “Turbo” Watson serves as e-relationship manager with IBM’s $18 billion software business. He has been an ardent practitioner of new media marketing, authoring one of IBM’s most popular blogs — one recognized recently in Forrester Analyst Peter Kim’s “Top 20 Marketing Blogs” list — and participating frequently in IBM’s “ShortCuts” and developerWorks podcast series. Today, he spends a great deal of his time serving as an internal consultant at IBM for marketing teams looking to leverage social media marketing.
Watson is in his 15th year with IBM. He began his career working on two software magazines, for which he wrote on a variety of business technology topics before joining IBM's Internet division in 1995. He later led the development of the IBM e-business website, and most recently has been responsible for helping drive the strategy and optimization of the IBM Software Group Web presence.
About B-to-B Marketing Conference
The B-to-B Marketing Conference combines the best of DMA’s Direct Marketing to Business (DMB) Conference and B-to-B Interactive Conference. The B-to-B Marketing Conference will take place March 3-5 at the Rosen Centre Hotel in Orlando, FL. For registration and other conference information, please visit www.dmab2b.org.
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