At DMA07, Pre-Conference Attendees Get a Jump Start, Offering Early Start for Eager Attendees
October 12, 2007 — Some people enjoy getting a jump start on a good thing. For those people, DMA07 Conference & Exhibition offers a rich, information-laden opportunity to get a jump on the competition with its Pre-Conference Intensives on Saturday, October 13 and Sunday, October 14. This two-day special DMA07 event will present in-depth learning in eight key areas:
· Creative Strategies & Execution
· Database Marketing
· Direct Marketing University
· Direct Response TV
· Email Marketing
· Mobile Marketing
· Online Optimization
· Search Marketing Certification
“For those professionals relatively new to direct marketing, the DMA07 Pre-Conference Intensives weekend will present a kind of ‘crash course’ in some of today’s most prominent marketing areas,” said Paul McDonnough, DMA group show director. “And for the more experienced professionals, these two days will provide a great opportunity to hone their skills before the main conference.”
The weekend workshops will be held from 10 a.m. to 4:30 p.m. on Saturday, October 13, and from 9 a.m. to 3:30 p.m. on Sunday, October 14.
Creative Strategies & Execution will be led by Alan Rosenspan, president of Alan Rosenspan & Associates. Attendees will go over what works and what doesn’t, then get real world examples — specific ideas and techniques — to use immediately. Conferees are invited to bring their work for critique and review.
Database Marketing will be led by Arthur Middleton Hughes, vice president/solutions architect of KnowledgeBase Marketing, and Richard Tooker, vice president/solutions architect, KnowledgeBase Marketing. While database marketing — now considered in its 20s — has never gone out of style, it has undergone immense changes due to the increasing influence of the Internet. This intensive explores techniques in a variety of key areas, including lifetime value, segmentation, communications, acquisition, data hygiene, database creation, contact strategy, analytics, testing and control groups, and Internet marketing.
Direct Marketing University will be led by Ruth Stevens, president of eMarketing Strategy. Today, direct is a solid part of the marketing mix. In 2006, US marketers — commercial and nonprofit — spent $166.5 billion on direct marketing. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. This workshop will give participants a fast-track look at the “new” direct marketing.
Direct Response Television and Radio, co-sponsored by DMA’s Broadcast Council, will be led by Andrew Gordon, president of Direct Impact Group; Carey Grange, general manager of global marketing for Murad Skin Care; Danette Dickerman, director of media and direct at Nautilus, Inc.; Doug Garnett, president of Atomic Direct; Dr. Stephen Kelley, chief technical officer at Hawthorne Direct Inc.; Joan Renfrow, president of Onyx Productions, Inc.; Johnny Mathis Jr., CEO/founder of Livemercial, Inc.; and Quinn Britt, marketing director of broadcast media of The Scooter Store. Participants will learn how brand marketers can expand and enhance their current marketing strategy to harness the power of direct response television and radio, while still maintaining brand integrity.
Email Marketing will be led by P.C. “Pat” McGrew, director of industry marketing, transaction print, Eastman Kodak. Attendees will gain expertise in this high-ROI specialty, enhancing their relevance to customers, and increasing profits. McGrew will offer marketing advice that will help attendees increase their bottom lines, including how to: automate email programs, use less effort to get “sends” out, and use knowledge, strategy, and creativity .to their best advantage.
Mobile Marketing will be led by the Mobile Marketing Association, DMA’s strategic partner. Mobile marketing, which is on the rise, has the potential to reach customers and prospects anytime, anywhere. In this workshop, experts will explain how this marketing tool can create real-time loyalty that no other channel can provide.
Online Optimization will be led by Bryan Eisenberg, chief persuasion officer at Future Now Inc. In this workshop, Eisenberg will make sure attendees never again lose valuable customers before they reach the Web site landing page. Conferees will learn how to optimize landing pages, increase conversion rates, and improve ROI.
Search Marketing Certification Primer will be led by Amanda Watlington, PhD, owner of Searching for Profit. Whether novice or experienced, attendees will learn the ins and outs of search engine marketing. This two-level program will address participants’ specific needs and skill sets in search engine marketing.
And don’t forget, after getting “primed” at the Pre-Conference Intensive, delegates can add onto these core skills during the remainder of DMA07, which will take place from October 13–18 at Chicago’s brand new McCormick Place West.
About DMA07 Conference & Exhibition
DMA07, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition. DMA07 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports. DMA07’s exhibit hall will feature more than 500 exhibiting companies. For more information, or to register for the six-day multichannel marketing event of the year, please visit www.dma07.org or call 1.800.293.7279 or 330.425.9330.
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