DMA Appoints Sue R.E. Geramian SVP, Communications and Public and Media Relations
July 9, 2007 — The Direct Marketing Association (DMA) today announced the appointment of Sue R.E. Geramian to the newly created position of senior vice president of communications and public and media relations. Geramian will report directly to Dr. Ramesh Lakshmi-Ratan, DMA’s executive vice president & chief operating officer.
In making the announcement, DMA President & CEO John A. Greco, Jr., said, “All marketing continues to go more direct. More businesses in more segments are adopting direct marketing as a key strategic process driven by endless possibilities in the integrated, digital multichannel marketplace. In this rapidly changing environment, DMA is stepping up our capabilities to speak to a broader set of audiences on behalf of our core membership, as well as on behalf of a multitude of new and emerging constituencies in the direct marketing community.”
“With Sue Geramian’s appointment today,” Greco continued, “DMA continues to strengthen its leadership team in ways that will help us execute innovative growth strategies as the marketplace drives us to seize new opportunities, address significant challenges, and expand the Association’s focus to reflect the evolving marketplace. I have tremendous confidence that Sue will be an outstanding and vital member of the management team as we continue to build upon DMA’s firm foundation.”
Before joining DMA, Geramian served as senior vice president of corporate communications for Bertelsmann’s Bookspan. Prior to that, she was vice president of corporate communications at Gruner + Jahr USA Publishing, where she oversaw corporate communications and publicity activities. In addition, she created and administered G+J USA’s Community Giving activities.
Previously, Geramian was vice president and director in the marketing practice of Burson-Marsteller, where she gained extensive experience providing strategic counseling — specializing in business-to-business issues and consumer product publicity — and directed projects for diverse, premier global clients.
Prior to Burson-Marsteller, Geramian was director of marketing and public relations for Lister Butler, the brand identity consultancy. She also managed public relations for Advertising Age, overseeing publicity efforts, conference planning, publisher support, and special events.
Geramian will be based at DMA’s New York City headquarters.
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