April 30, 2007 — You know when you click “refresh” on a Web site and the whole homepage changes? It’s like that. The updated, improved Search Engine Marketing (SEM) Intensive sessions help open up the Annual Conference for Catalog & Multichannel Merchants (ACCM) on Monday, May 21, with a quintet of sessions filled with new information and led by different panelists. ACCM will be held May 21 – 23 at the Boston Convention & Exhibition Center.
On this day-long SEM Intensive, fill your time learning the latest, most successful methods in this red-hot, constantly changing marketing area. Explore how to maximize your search marketing and take advantage of newer search options. Plus, learn how to integrate, measure, and maximize your SEM strategies to gain the best return on investment.
Heather Lloyd-Martin, CEO of SuccessWorks International and chair of the Direct Marketing Association’s (DMA) Search Engine Marketing Council, will lead the SEM Intensives. On Monday, from 8:15 a.m. to 4 p.m., these sessions take an in-depth look at one of the hottest topics out there. Lloyd-Martin and the panelists will explain what techniques work to accomplish your goals and what opportunities you should seize on today.
Brushing Up on Search Marketing Basics
8:15 – 9:30 a.m.
While others are just brushing their teeth and getting ready to start the day, you can get a jump on the competition with this session. In this introductory or refresher course, you will learn how to spot and avoid “spammy” SEM techniques, myths, and misconceptions; what works, what doesn't, and how to intelligently plan your organic and pay-per-click (PPC) campaigns; and proven tips for search marketing success, including what you can do now for short-term and long-term ROI.
Measuring Search Conversions
9:45 – 10:45 a.m.
Sometimes octopus wrestlers need a hand, too. If you’re tangled up, trying to figure out how to manage your search metrics, then come hear experts who can help you do just that – and boost your site conversions and profits in the bargain. This session will teach ACCM conferees how to leverage the synergy between organic and paid search for higher overall conversion rates; to measure conversions by keyword, campaign, and customer; and to structure sites and messaging for top conversion success.
Integrating Search into Your Marketing Mix for Outstanding Results
1:00 – 2:00 p.m.
So you’re no stranger to integrated marketing campaigns. But is search part of your marketing mix? This session will explore search tactics you can apply to lift your cross-channel marketing. It will feature marketers from national brands who have experienced the impact of successful integration.
Making Blogging and RSS Pay Off
2:00 – 3:00 p.m.
At this SEM Intensive session, you’ll hear how practitioners have actually made their blogs and RSS feeds revenue generators. One panelist even attributes 13 percent of all online sales to the blog. Hear the secrets of how the panelists garner qualified traffic from the search engines, uncover the pitfalls and hazards, and learn what resources are required to do it properly.
New Search Marketing Opportunities for Smart Multichannel Merchants
3:00 – 4:00 p.m.
Attention risk takers: This session is for you. This hour will include an exploration of how catalog marketers can go beyond traditional search marketing to find profitable opportunities and exciting leads. Experienced catalogers will share alternative ways to reach new customers, expand your market share, and build your online brand.
About the Annual Conference for Catalog & Multichannel Merchants (ACCM)
Co-sponsored by the Direct Marketing Association (DMA) and Multichannel Merchant, the Annual Conference for Catalog & Multichannel Merchants (ACCM) is the world’s largest and most comprehensive conference for catalog, Internet, and multichannel professionals. For more information and to register, please visit www.accmshow.com.
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