DMA Circulation Council Inducts Dow Jones' Liberta Abbondante to Circulation Hall of Fame
February 7, 2007 —The Direct Marketing Association (DMA) Circulation Council today inducted Liberta Abbondante, vice president of Circulation Marketing at Dow Jones & Company, into its Circulation Hall of Fame.
The award presentation took place this afternoon as part of DMA’s 21st Annual Circulation Day, held at the New York Marriott Marquis. The honor recognizes professionals in the field who have made significant contributions to the circulation industry through professional achievement, breakthrough, creativity, and/or community involvement.
2007 Circulation Hall of Fame Inductee: Liberta Abbondante
Liberta Abbondante, vice president of Circulation Marketing for The Wall Street Journal, WSJ.com, Barron’s and Barron’s Online, joined Dow Jones in 2004. She manages the Journal’s 1.7MM daily circulation, 300k Barron’s weekly circulation, and 900k+ customers to WSJ.com and Barron’s Online.
Abbondante previously served as vice president of circulation at Elsevier where she was responsible for the subscription marketing and sales activities for nearly 300 medical journals.
Abbondante began her publishing career at Macfadden Publishing as vice president of circulation at Forbes Inc., where she was responsible for all subscription and retail sales activities for Forbes magazine, Forbes Global, American Heritage Magazine Group, and the Forbes Investment Newsletters.
In the past, the Circulation Council has honored such outstanding contributors as Susan H. Blattman of U.S.News & World Report (2006) and Robert Gursha, of Time Inc. Home Entertainment (2005). For a complete list of past DMA Circulation Hall of Fame honorees, please visit www.the-dma.org/councils/circulationcouncil/halloffameaward.shtml.
About DMA Circulation Council
The goal of the DMA Circulation Council is to be the authoritative voice on the marketing of magazine circulation and related products by providing valuable and credible services and attracting key industry players to its membership and events. The Council is committed to attracting new talent to the industry by reaching out to the education market and becoming an advocate of careers in circulation marketing. For information, visit www.the-dma.org/councils.
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