Live from DMA06: DMA Honors Yahoo! Inc. with 2006 Marketer of the Year Award
October 17, 2006 — The Direct Marketing Association (DMA) has honored Yahoo! Inc. for outstanding achievement in the multichannel direct marketing process with its 2006 Marketer of the Year Award. The award was presented this morning at DMA06, which is taking place at the Moscone Convention Center in San Francisco. Cammie Dunaway, Yahoo! Inc.’s chief marketing officer, accepted the award.
DMA President & CEO John A. Greco, Jr. told DMA06 delegates that this year’s Marketer of the Year judges had examined marketing innovation, marketing results, and direct response impact.
In addition, to be considered for the annual award, a nominee had to display a pattern of consistent contribution, achieving a high level of competence – if not expertise – in one or more disciplines such as: product development, research, marketing, management, education, sales, administration, or technical innovation in the fields of actuarial science, underwriting or the like. Nominees also need be members of DMA.
Established in 1968, this is the first year the award was presented at DMA’s Annual Conference and Exhibition. Previously, the honor was presented at DM Days New York Conference & Expo. Past honorees are:
2005 David Neeleman, chairman and CEO, JetBlue Airways
2004 Jason Ackerman, co-founder and chief financial officer, FreshDirect
2003 Lowell W. “Bud” Paxson, chairman and CEO, Paxson Communications Corporation
2002 Shelly Lazarus, Ogilvy & Mather Worldwide
2001 Thomas O. Ryder, The Reader’s Digest Association
2000 Janice Brandt, America Online, Inc.
1999 Jay Walker, Priceline.com
1998 Don Peppers & Martha Rogers, Marketing 1to1/Peppers & Rogers Group
1997 Susan Hendricks, Metromail Corporation
1996 Jim McCann, 1-800-FLOWERS
1995 Jack E. Rosenfeld, Hanover Direct, Inc.
1994 Richard Wolter, The Columbia House Company
1993 Jack Miller, Quill Corporation
1992 Jerome W. Pickholz, Ogilvy & Mather Direct
1991 Robin B. Smith, Publishers Clearing House
1990 Richard L. Benson, The Benson Organization
1989 Stan Rapp & Tom Collins, Rapp & Collins Inc.
1988 Walter Weintz, The Weintz Company, Inc.
1987 Rose Harper, The Kleid Group
1986 Alexander C. Hoffman, Doubleday & Company
1985 Harold L. Schwartz, Montgomery Ward & Co.
1984 Henry C. Cowen, The Cowen Group, Inc.
1983 Robert J. Teufel, Rodale Press
1982 David Heneberry, RCA Selecta Vision Video Discs
1981 Joseph Sugarman, JS&A
1980 Leon A. Gorman, L.L. Bean
1979 Victor Sawdon, The Sawdon Company, Inc.
1978 Robert B. Clarke, Grolier Enterprises, Inc.
1977 Nat Ross, Lincoln Graphic Arts, Inc.
1976 Lou Kislik, Publishers Clearing House
1975 Cornelius Keating, CBS/Columbia House
1974 Joan Manley, Time-Life Books
1973 Joseph Segal, The Franklin Mint
1972 Jerome S. Hardy, The Dreyfus Fund
1971 Herman “Sonny” Schwartz, Fingerhut Corporation
1970 Leonard Carlson, Sunset House
1969 Walter Hitesman, Reader’s Digest
1968 Raymond C. Hagel, Macmillan Inc.
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