DMA Announces Integrated Marketing Week
New York, NY, February 5, 2013 —The Direct Marketing Association (DMA) today announced Integrated Marketing Week (IMW2013) — the new premiere event for marketers looking to integrate on and offline marketing data, campaigns, and technologies — taking place June 10-13, at the Metropolitan Pavilion in New York City.
IMW2013 brings together the world’s leading authorities on integrated marketing to present and share their stories of success. For technology, data, and marketing service providers, this new event is a valuable opportunity to learn from more than 3,000 senior marketing executives from across the spectrum — including companies such as ESPN, Wyndham Hotels, SiriusXM, Intel, HopStop, SAP, Salesforce, and SaS.
This event is powered by the Direct Marketing Association, the world’s largest trade association dedicated to advancing and protecting responsible, data-driven marketing and a leading educator in the field of integrated multichannel marketing — and Econsultancy, the leading source of independent advice and insight on digital marketing and ecommerce. Together, these two communities represent the leaders in their respective markets.
“Integrated Marketing Week is THE place to be for the hottest marketing conversations. We offer three and a half days of world-class content, covering the key issues of integrated marketing and communications,” said Paul A. McDonnough, DMA’s vice president, conferences and events. “This groundbreaking conference offers technical solutions, case studies, and the chance to network with peers facing the same challenges. We are thrilled to be partnering with Econsultancy on this truly unique event.”
For more information, and to register, visit www.imweek.org.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.
In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.
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