DMA List & Data Council and Data Innovators Group Announce 2011 Award Winners
June 10, 2011 — The Direct Marketing Association’s (DMA) List & Data Council and Data Innovators Group today announced the winners of its highest honors: The 2011 List & Data Leader of the Year Award will be presented to Lon Mandel, president and CEO, Specialists Marketing Services; the 2011 Ron Davis Young List Professional Award goes to Jennifer Le, list manager, Carney Direct Marketing; and the recipient of the 2011 Data Innovator Award is Rodale. These honors will be presented Monday, June 20, during an awards dinner at The Water Club in Manhattan — coinciding with DMA’s ALL FOR ONE Summit.
“Now that direct marketing is firmly set in the data-driven, multichannel, rapidly evolving marketplace, list professionals must innovate to stay relevant,” said Lisa Merizio Smith, DMA’s director of segment services. “Regardless of the channel a marketer employs, lists and data remain the key to reaching out to customers, donors, and prospects. For over 40 years, the DMA List & Data Council and Data Innovators Group, formerly known as List Leaders Group, has hosted its annual awards dinner to recognize this innovation.” (Separate registration is required.)
"The List & Data Leader Award is a wonderful tradition that remains relevant as our industry continues to recognize the value of data in the marketing hierarchy,” said Fran Green, president of SMART Data Solutions, ALC, and member of the DMA Data Innovators Group Awards Selection Committee. “This year's winner, Lonnie Mandel, is a prime example of someone who has embraced the opportunities that come with change, and who has helped shape the future of our field."
“As professionals in the list & data industry, our most prestigious awards honor commitment to change, which all of our honorees demonstrate,” said Leland Kroll, president, Kroll Direct Marketing, DMA Data Innovators Group Chair, DMA List & Data Council Chair, and Awards Selection Committee member.
2011 List & Data Leader of the Year
Lon Mandel — President and CEO, Specialists Marketing Services
The List & Data Leader of the Year Award annually honors an individual for outstanding contributions to the list and data community. Honorees must have at least 15 years of experience in the list and data profession and must have contributed to improvements in one or more of the following areas: ethics, education, list practices and standards, privacy issues, postal reform, communication, and environmental concerns.
Mandel continues to serve as CEO and president of Specialists Marketing Services (SMS). He remains passionate about direct marketing and integrated media. SMS continues to grow through strategic acquisitions such as the acquisition of Transcontinental Direct, NRL, and 21st Century Marketing, as well as launching new divisions such as the highly successful interactive division in Boca Raton, Florida. Mandel’s integrity, financial savvy, determination, drive, and intuition have enabled him and his team to build one of the largest privately held media companies in the country.
2011 Ron Davis Young List Professional Award
Jennifer Le — List Manager, Carney Direct Marketing
Named in honor of Ron Davis, who was responsible for creating the List Marketing department at Meredith Corporation, the award recognizes young list professionals who have made a mark in their careers. Davis, who died in 1995, was a well-known advocate of the list field. He gave generously to his field and mentored many young list professionals.
The criteria for the Ron Davis Award pay homage to Davis by requiring nominees to be:
· Middle-management level or below
· In the list and data profession for no more than five years
· Committed to the direct marketing process as a career
· Have consistently performed at a level above and beyond everyday job expectations
· Have extended education or service in the list arena
Jennifer Le joined Carney Direct Marketing in 2006 as a customer service representative in the List Management division. She excelled in her position and has grown into a knowledgeable resource for her clients. She was recently promoted to the position of list manager in 2010. Currently, she manages over 200 lists, and has a strong relationship with all of her list owners as well as the list brokers she works with on a day-to-day basis. As a list manager, Le offers her list owners aggressive marketing methods and innovative new ideas for marketing their lists. Le has also branched out to assist Carney in other functions, including implementing email blast capabilities, monthly e-newsletters, and launching Carney Direct’s social media campaigns.
2011 Data Innovator Award
Rodale — Gregg Michaelson, President, Integrated Marketing and Sales, CMO
The Data Innovator Award, formerly known as the Industry Innovation Award, is given to an individual or company whose products, services, or business practices have made a lasting, positive impact on, and have revolutionized, the list and data field. The recipient has been integrally involved in creating ways for companies to be more productive and effective in serving their clients and employees.
Gregg Michaelson is president, integrated marketing and sales, chief marketing officer, and oversees Rodale’s customer marketing activities across all platforms. Michaelson leads an integrated team that includes the Consumer Marketing group, as well as print and digital advertising sales and marketing, events, custom publishing, and all business and market intelligence assets. He manages the company’s global direct response marketing business, which encompasses online and offline sales of magazines, books, video, and online subscription services. In addition, he leads all of Rodale’s branded websites, as well as magazine circulation and retail sales. His group also oversees Rodale’s customer database and analytics.
Michaelson joined Rodale in 2001 as vice president of book marketing, where he led the company’s transition to a multichannel approach to the direct-response marketing of magazines and books, leveraging key Rodale brands such as Prevention, Men’s Health, and The Abs Diet.
John McCarthy, SVP of Circulation and Audience Development, will be accepting the honor at the Awards Dinner.
Additional Event Information
For additional information about the 2011 DMA List & Data Leader of the Year Awards Dinner, which will be held Monday evening, June 20, at The Water Club in New York City, click here or visit http://www.the-dma.org/councilevents/LLOY .
For information about DMA’s All-for-One Summit, June 20-21 at the New York Hilton, click here or visit www.AllForOneSummit.org.
About DMA List & Data Council and Data Innovator Group
The DMA List & Data Council provides a forum for its members to discuss key trends, issues, and technological developments relating to the use of mailing lists and databases. The mission of the council is to provide the opportunities and venues to educate, inform, and bring together list professionals nationwide. The Data Innovators Group provides a macro focused forum for business owners. For additional information about the council or DIG, visit: http://www.the-dma.org/segment/list.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
In 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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