DMA Kicks Off 2010 International ECHO Awards Competition with Unique Call-for-Entry Campaign
February 16, 2010 — The Direct Marketing Association (DMA) recently kicked off its 2010 International ECHO Awards competition with a unique call for entries campaign, No More Silly Awards, which highlight the substantial meaning that comes from winning an ECHO. Deadline for submissions is April 24, 2010.
The ECHO’s are the only awards competition that honor campaigns that have the power to transform business and represent the pinnacle of marketing excellence, those combining visionary strategy, compelling creative, and breakthrough results.
This year’s unique call for entries campaign, No More Silly Awards, was developed by marketing and communications company, Wikreate. The No More Silly Awards are three anti-ECHO’s: The Fiffy Awards, The Golden Yawn Awards, and the Rotten Inbox Awards — all funny, absurd, surrealistic award show parodies designed to underscore the relevance of the real International ECHO Awards. This modern, fully integrated call for entries campaign combines both mailing pieces and online components that mirror its entrants. Through a sequenced, multi-layered, multimedia approach that includes iPhone apps, viral videos, microsites, social networking, etc. the ECHO brand successfully reflects the multichannel disciplines we operate in today.
The first of the three anti-ECHO’s, the Fiffy Awards, honor creativity without results. FiffyAwards.com offers the “Catch the Fiffy” online game and downloadable app. The Golden Yawn Awards (www.goldenyawnawards.com going live February 18) which honor results without creativity will offer tips to create the most boring campaigns and yawning videos that can be watched, rated, shared, or uploaded all via a special Facebook page. And lastly, the Rotten Inbox Awards (www.rotteninboxaward.com going live March 15) honor campaigns with no strategy and no creativity and will offer examples of the worst spam ever received and the ability to write, submit, and share original spam.
Each year the International ECHO awards draw multichannel direct marketing campaigns from the US and over 50 countries including: Argentina; Denmark; Germany; Malaysia; New Zealand; Spain; and Sweden. This year’s Awards Ceremony & Gala will be held on October 12, during the DMA2010 Conference & Exhibition at the Moscone Convention Center in San Francisco, California, October 9 – 14.
Campaigns submitted for the 2010 ECHO competition will be entered and categorized in 12 primary business media: alternative media; catalog; direct mail; email and instant messaging; mobile; print; search engine marketing; social media; telemarketing; television/video/radio; Web advertising; and Web development.
Campaigns will be judged and presented in 12 business categories: automotive; business and consumer services; communications and utilities; financial products and services; information technologies; insurance; nonprofit; pharmaceutical and healthcare; product manufacturing and distribution; publishing and entertainment; retail and direct sales; and travel and hospitality/transportation.
In addition to the Gold, Silver, and Bronze EHCO awards, seven special awards will also be presented: the Diamond ECHO; the A. Eicoff Broadcast Innovation Award; the Digital Award; the ECHO Governors Award for Strategic Innovation; the Henry Hoke Award; the Search Marketing Award; the US Postal Service Gold Mailbox Award; and the Green Mailbox Award.
To access the 2010 ECHO Awards entry form, please click here. To play ‘Catch the Fiffy’ online, please visit www.fiffyawards.com. To download the Fiffy iPhone app, please click here.
About DMA’s International ECHO Awards
Introduced in 1929 as the “Best in Direct Mail” contest, the DMA International ECHO Awards honor excellence in creativity, marketing strategy, and response results in direct marketing campaigns. With over 1,000 entries submitted by direct response agencies worldwide, DMA’s annual ECHO Awards recognize every type of media used in direct and interactive marketing campaigns.
For more information about the International ECHO Awards, which will be presented on Tuesday, October 12, 2010, during the DMA2010 Conference & Exhibition, please visit www.dma-echo.org. To register or for additional information about DMA2010, being held October 9 – 14 in San Francisco, please visit www.dma2010.org.
About DMA2010 Conference & Exhibition
The DMA2010 Annual Conference & Exhibition is the world’s largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in San Francisco, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2010’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma2010.org.
For information about DMA2010 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or email@example.com.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
Wikreate is a new breed of marketing and communications 2.0 company founded in 2007 in San Francisco. Structured as a social network, during its short history it has formed client partnerships with major companies such as Anthem Blue Cross, Microsoft, Autodesk and Banco Santander, and have been awarded two Direct Marketing Association ECHO Awards, a John Caples Award, and been mentioned in the New York Times and Herald Tribune.
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