DMA and Direct Announce Finalists for 2009 NCDM Database Excellence Awards
November 30, 2009 — The National Center for Database Marketing (NCDM) Conference, co-produced by the Direct Marketing Association (DMA) and DIRECT today announced nine finalists for the 2009 NCDM Database Excellence Awards.
The awards honor organizations that are executing innovative analytics, database marketing strategies and techniques, or use existing knowledge in creative ways to improve the quality of their marketing initiatives, resulting in a measurable and increased value to the bottom line.
Winners will be announced during a special luncheon ceremony from 12:30 p.m. to 1:30 p.m. at the Mandalay Bay Resort & Casino on Tuesday, December 8 during the 2009 NCDM Conference in Las Vegas, NV. Celebrity impersonator Bill Johnson will serve as master of ceremonies and announce this year’s winners.
“These finalists have demonstrated true success during the past year,” said Yasmin Melendez, DMA group show director. “When every dollar was watched and accounted for these nine companies used creativity and flexibility to leverage their system capabilities or reorganize to become more customer-focused and sustain growth.”
The 2009 NCDM awards finalists excelled in one of the competition’s four categories: Analytics and Modeling Applications, Technological Applications, Multichannel Marketing, and B-to-B Marketing.
2009 NCDM Database Excellence Awards Finalists
Analytics & Modeling Applications Category
· DataLab USA, LLC
· Kroger Personal Finance/Merkle, Inc.
· Residential Finance Corp.
B-to-B Marketing Category
· Hallmark Cards/Teradata Corporation
Multichannel Marketing Category
· Dell, Inc./Merkle, Inc.
· Opet Petroleum Inc.
· Toshiba America Information Systems/Direct Alliance Corporation
Technological Applications Category
· Cabela’s, Inc./Teradata Corporation
For more NCDM 2009 information or to register, please visit www.ncdmevents.com.
Co-sponsored by DIRECT magazine and the Direct Marketing Association (DMA), the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing industry. NCDM is held once a year and brings marketing and technology decision-makers together to find practical approaches to today’s database marketing challenges using customer data and technology.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
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