DMA and Multichannel Merchant Present ACCM 2009 in New Orleans
February 18, 2009 — The Direct Marketing Association (DMA) and Multichannel Merchant will host the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM). The conference will take place May 4-7, 2009 at the Morial Convention Center, in New Orleans, Louisiana.
The journey of today’s customer from shopping to sale is more complicated than ever. A customer can peruse a catalog, research products on the web or view them in a retail store, and then make a purchase online. The constant shift between the catalog-web-retail-online worlds is controlled by the customer — and these days all customers are smart, savvy, and cost conscious.
ACCM, the largest conference for 360˚ marketers, will help attendees gain a complete view of their customers. From creative design techniques, to tools that help drive online traffic, conversions, and sales, ACCM will provide proven methods that will bring stability to an unstable environment and offer strategies for growth in the tough times ahead.
Keynote Speakers will include Claire Spofford, president, Appleseed’s Holdings, Inc. and Linda LoRe, president & CEO, Frederick’s of Hollywood. Advance attendee registration information can be obtained online at www.accmshow.com.
Co-produced by the Direct Marketing Association and Multichannel Merchant, the Annual Conference for Catalog and Multichannel Merchants (ACCM) is the largest gathering of multichannel marketers who use catalogs, transactional websites, and retail stores to reach their customers. ACCM is an annual event which brings together multichannel professionals from a wide breadth of job functions and seniority levels for three days of education, access to new products and services, and peer networking.
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