September 18, 2008 — Advertising Week is North America’s largest and most prestigious annual gathering of industry decision-makers. Now in its fifth year, it is a hybrid of cutting-edge thought leadership programming and unique special events. On Monday afternoon, September 22 in New York City, DMA will host an event like none other — a dynamic and engaging presentation entitled “What Business Needs Now: What You Need to Know About Direct + Digital = Exponential Growth.”
At this free DMA event, attendees will be a part of the first-ever virtual book signing, take away a pre-publication CD of the new thought leader anthology “What Business Needs Now” with a forward by direct marketing legend Stan Rapp, and get a sneak peak of DMA’s 2008 International ECHO Awards winners.
Additionally, attendees will hear exciting panels that will be moderated by Stan Rapp, chairman, Engauge and Barbara Lippert, critic, Adweek Media. Their panelists include pacesetting Direct + Digital marketers Michael McCathren, Chick-fil-A; Maggie Tucker, InterContinental Hotels Group; and Kitt Williams, Lealta, Savvy & Smart, the New Face of Loyalty; as well as provocative Net-citizens Greg Verdino, Crayon Consulting Group; Ron Hogan, Beatrice.com and Mediabistro’s Galleycat blog; Jeanniey Mullen, Email Experience Council (eec) and Zinio; and Chas Salmore, Marketingworks, Inc., viral WOM innovator.
The following is the timed agenda for DMA’s September 22 Advertising Week event:
Welcome and Introduction
John A. Greco, Jr., President & CEO, Direct Marketing Association
2:00 p.m. – 2:10 p.m.
What Business Needs Now
What You Need to Know About Direct + Digital = EXPONENTIAL GROWTH
2:15 p.m. – 4:15 p.m.
Moderator: Stan Rapp, Chairman, Engauge
· Michael McCathren, Director Interactive, Chick-fil-A
· Maggie Tucker, Marketing Manager, InterContinental Hotels Group
· Kitt Williams, Chief Marketing Officer, Lealta, Savvy & Smart, New Face of Loyalty
Discussions Among Provocative Net-Citizens:
Moderator: Barbara Lippert, Critic, Adweek Media
· Greg Verdino, Chief Strategy Officer, Crayon Consulting Group
· Ron Hogan, Creator and Writer, Beatrice.com and Writer, Mediabistro’s Galleycat blog
· Jeanniey Mullen, Executive Chairwoman, Email Experience Council (eec), and Global Executive Vice President and Chief Marketing Officer, Zinio
· Chas Salmore, Chief Executive Officer, Marketingworks, Inc.
DMA Networking Reception/International ECHO Awards Showcase
4:15 p.m. – 5:00 p.m.
Directly following the panel briefing, guests will gather for a networking reception and a showcase of ECHO Award winners — plus a special sneak preview of 2008 winners — to find out why DMA’s International ECHO Awards are direct marketing's most coveted honor.
To learn more about DMA’s Advertising Week event, which will take place at PricewaterhouseCoopers LLP, 300 Madison Avenue, New York, NY (between 41st & 42nd Street), please click here.
Space is limited. Please register early! For information and to register, please click here.
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