DMA Responds to Washington Post's 'Do Not Mail' Article
March 19, 2008 —The Washington Post published an article dated March 19, 2008, entitled “Efforts to Block Junk Mail Slowed,” discussing state efforts to establish Do Not Mail Registries. Responding to this article, DMA has sent the following letter to the Post’s editors:
It’s important to note that DMA vehemently opposes any legislation proposing a Do Not Mail registry. Our direct marketing community has demonstrated that it is more than capable of self-regulation and does not require legislation to manage advertising mail. DMA has been keeping and will continue to keep all communications lines open with those who are focusing dialogue on national ‘do not mail’ efforts. We believe that our position has been well-stated with those directly involved in this issue. DMA’s efforts to be viewed as the leader in consumer choice for managing mail are apparent at www.dmachoice.org — our free online registry for consumers to express their preferences — ensuring information consumers receive through the mail is what they want, and at the same time, reducing paper waste. There are over 3,000 DMA member companies committed long-term to using this system, which has a long-standing track record of delivering what it promises. Direct marketers are listening to consumers and responding proactively to concerns about volume and choice of mailings, clearly demonstrating relevant and responsible business practices. Do Not Mail legislation clearly would adversely affect the economy, with a direct impact on the nine million jobs related to direct marketing.
The Washington Post article can be accessed by clicking here.
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