Most Popular White Papers

These are the most popular recently requested white papers in the White Papers section of the DMA Web site.

1. The Retail Marketing Challenge: Integrating customer data to improve customer engagement; driving traffic in-store and online - January 2013 --

2. My Keynote Presentation At The Catalog Conference - March 2008 -- Kevin HillstromMineThatData

3. The DMA Taps Bizo Audience Marketing to Achieve Conference Goals - March 2011 --

4. A Case Study In Site Registration Click-Thru - November 2004 -- Robert Blakeley -- Direct Marketing Association

5. Increasing the Effectiveness of Contextual Advertising- Overcoming the Intrinsic Problems of Content Match Advertising - September 2006 -- Suasion Resources, Inc.

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