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DMA PRESENTS 2010 INTERNATIONAL ECHO AWARDS DURING DMA2010 IN SAN FRANCISCO
Diamond ECHO Goes to Fsc Inserta and Shackleton
for ‘Capable’ Campaign
101 Awards Presented at ECHO Gala Hosted by Craig Ferguson
San Francisco, CA, October 12, 2010 — The Direct Marketing Association (DMA) this evening presented its 2010 International ECHO Awards during a ceremony hosted by “Late, Late Show” host Craig Ferguson at the Moscone Convention Center. DMA presented a total of 93 ECHO Awards to multichannel direct marketing campaigns from all over the globe.
This year’s awards were entered, categorized, judged, and presented in a dozen primary business categories. Twenty (20) went to nonprofit campaigns.
Of the nearly 1,000 campaigns submitted for this year’s ECHO honors, 16 campaigns were honored with Gold, 38 with Silver, and 39 with Bronze. In addition, eight campaigns received special awards.
Reflecting the increasingly global nature of multichannel direct marketing, DMA’s 2010 ECHO Awards were presented to campaigns from numerous countries including: Belgium, Brazil, China, Czech Republic, France, Germany, India, Malaysia, New Zealand, The Philippines, Singapore, South Africa, The United Kingdom, and USA.
Listed below are the recipients of the 2010 Special International ECHO Awards.
Consumer and Business-to-Business
Client: Fsc Inserta ― Madrid, Spain
Agency: Shackleton ─ Madrid, Spain
The Diamond ECHO is the most prestigious award of the entire ECHO program. The Diamond is considered “best in show” and is presented to the top campaign overall.
DMA CEO’s ECHO Award for Social Action
Client: Kamel Films ― Madrid, Spain
Agency: Wikreate ― San Francisco, CA, USA
Campaign: I Wish Short Film Promotion
This new award demonstrates how ECHO campaigns have the power to positively change the world. The award showcases how the convergence of marketing and modern technology is enhancing the lives of people around the globe.
A. Eicoff Broadcast Innovation Award
Financial Products and Services
Client: American Express Mexico ― Mexico City, Mexico
Agency: Ogilvy Mexico ― Mexico City, Mexico
Campaign: YOUR PERSONAL 24/7
The A. Eicoff Broadcast Innovation Award recognizes a campaign for the most innovative use of the direct broadcast media. This award is chosen among the Gold, Silver, and Bronze ECHO Award winners by DMA’s Broadcast Council.
ECHO Search Marketing Award
Client: Park Place Dealerships ― Dallas, TX
Agency: eCarList ― Dallas, TX
Campaign: Experts in Excellence
The Search Marketing Award recognizes the most creative and strategic use of internet search technology (including search engine optimization and pay-per-click advertising) to deliver outstanding results.
Product Manufacturing and Distribution
Client: Hasselblad USA ― Redmond, WA, USA
Agency: RelationshusetGekko ― Copenhagen, Denmark
Campaign: Hassy NYC – Freestyling in the Social Media
Selected by Hoke Communications, this annual award reflects the campaign with the most courageous solution to a difficult sales marketing problem.
USPS Gold Mailbox Award
Product Manufacturing and Distribution
Client: HEEX ― Praha, Czech Republic
Agency: Proximity Prague ― Praha, Czech Republic
Campaign: HEEX – Experience the Design & Quality
The campaign that earns the USPS Gold Mailbox Award, which is sponsored by the United States Postal Service (USPS), employs mail in a groundbreaking way.
ECHO Governors Award for Strategic Innovation
Client: Volkswagon Audi España SA ― El Prat, Spain
Agency: CP Proximity ― Barcelona, Spain
Campaign: Composing Your Life
This award is given to a campaign that took strategic thinking to a whole new level.
ECHO Green Marketing Award
Client: WWF ― Ultimo, Australia
Agency: Wunderman ― Sydney, Australia
Campaign: Plant Spike
The Green Marketing Award recognizes the most creative and strategic use of eco-responsible marketing tactics to deliver outstanding results, from a response or a return on investment perspective, while producing impacts that affect the environment in positive ways.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
In 2009, marketers – commercial and nonprofit – will spend $149.3 billion on direct marketing, which accounts for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly support 8.4 million other jobs, accounting for a total of 9.9 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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