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DMA's 2008 Financial Services Conference Expands, Reflecting Industry Growth and Demand
Workshops, Keynotes, General Sessions, Special Events Abound at
New York, NY, January 7, 2008 — Marketers in the insurance and financial services disciplines know that numbers don’t lie. So it’s no surprise that these savvy professionals, prompted by direct marketing’s powerful ROI, have more than tripled their investments in the marketing discipline over the last six years. Keeping pace with the surging demand for direct marketing education geared toward financial services and insurance professions, the Direct Marketing Association’s (DMA) 2008 Financial Services Conference will include two full days of workshops, keynotes, general sessions, networking sessions, and special events.
The 32nd Annual DMA Financial Services Conference will take place March 16–18, 2008, at Harbor Beach Marriott Resort & Spa,
“Our conference’s theme, ‘Championing Customers: The Future of Financial Services Marketing,’ speaks volumes about the role of direct marketing and CRM for financial services professionals. Put simply, it’s essential,” said
Take advantage of the rare opportunity to learn from four of the top innovators in the financial services profession:
· Don Peppers, Founding Partner, Peppers & Rogers Group: Monday, March 17, (11:30 a.m. to 12:30 p.m.), “Dancing Shoes for HoneyBees: Empower Your Customers to Be Champions for Your Brand.”
· Anne Herbster, Brand Service Director, AARP: Tuesday, March 18 (8:30 to 9:15 a.m.), “Helping Boomers Meet Their Financial Services Needs.”
· Catherine Muriel, Chief Marketing Officer, Prosper Marketplace: Tuesday, March 18 (9:15 to 10:00 a.m.), “Lending 2.0: Power to the People.”
· Jon Roska, Chief Executive Officer, Roska Direct Advertising: Tuesday, March 18 (12:15 to 1:45 p.m.), “The Marriage of Brand & Direct.”
Monday, March 17 will bring the luck of the Irish to those fortunate enough to attend either of the two special intensive sessions. Both sessions take place from 8:30 to 11:30 a.m., both require separate registration, and will be limited to 50 participants each.
· NEW! “Small and Medium Business Marketing Intensive”: Low volumes and limited resources? That’s the ideal business type for this new, three-hour intensive workshop that introduces best practices interactive marketing opportunities.
· “Executive Symposium: Software as a Service: Navigating a Sea of SaaS Alternatives”: There has been a surge of powerful new direct marketing capabilities for financial services companies, thanks to a new type of services company known as Software as a Service (SaaS). This executive symposium will present a panel of experts who will help attendees pick the winners from the losers and employ SaaS to maximize business results.
· The conference sets sail on Sunday afternoon, March 16, with a catamaran boat cruise along the open waters of the
· On Monday evening, March 17, conferees won’t want to miss the poolside networking reception.
· On Tuesday, March 18, conferees will want to begin the day at the Thought Leaders Breakfast, and later attend the Financial Services Council Awards Luncheon, where a deserving honoree will be recognized as the 2008 FSC Marketer of the Year.
Registration and Sponsorship Information
To register, or for access to additional information about the 32nd Annual Financial Services Conference, please visit http://www.the-dma.org/conferences/dmafscannual.
Those interested in conference sponsorship opportunities can contact Donna LoPorto at 212.768.7277, ext. 1468 or via firstname.lastname@example.org.
DMA provides complimentary registrations for editorial staff of media outlets covering direct marketing-related topics. To request press registration, please email DMA at email@example.com. For more information about our requirements for press credentials, visit http://www.the-dma.org/press/pressevents.shtml. If you have questions, or would like more information, please contact
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the
In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the
The Power of Direct: Relevance. Responsibility. Results.
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