DMA Calls for Entries for DMA Innovation Awards 2013

New York, NY, March 11, 2013 —The Direct Marketing Association (DMA) today announced that the entry period is now open for the DMA Innovation Awards 2013.  The Awards celebrate the game-changing products and solutions that enable marketers to shift away from conventional marketing practices and enter, with confidence, a marketing space dominated by data-driven techniques and defined by rapid development, growth and change. The deadline for entries is Friday, May 10.

Innovation can be in the form of new-to-market offers, standing solutions addressing complex business problems, market-leading solutions, or a new approach altogether that improves the efficiency or effectiveness of the programs. Finalists and winners will be selected by a distinguished panel of judges. 

This year the DMA will recognize solutions across four categories:

• Digital Technology:  Solutions that use digital technologies to develop timely and relevant communications in an effort to build brand awareness, customer interaction, and conversion. The digital technologies in this category include display, search, email, social, content, and affiliate marketing.

• Data, Analytics, and Attribution:  Solutions for online/offline marketing that focus on database, data processing and hygiene, reporting, and advanced analytics using integrated technologies to improve the process, cost, and execution management for end-to-end campaign delivery. The automated data and analytics in this category should allow for timely and relevant communications.

• Social, CRM, and Loyalty:  Solutions that center on retaining customers, building winning loyalty programs and increasing brand awareness using multiple channels that may include social and content marketing. Aspects of loyalty marketing include full points programs, membership programs, and value-tier analytics.

• Mobile:  Solutions that are centered on the use of mobile technologies across devices to build either or both brand awareness and customer interactions.

“The DMA Innovation Awards has recognized leading innovators in marketing technology for the past five years,” said Bruce Biegel, senior managing director, Winterberry Group.  “We have seen winners come from large and small organizations, from digital and traditional channels, and from the US, South America, and Europe during this period. Through this award program, these companies have been able to put their solutions in front of the DMA member community, the suppliers, and the marketers. The judges are leading analysts from companies in the industry as well as the attendees to the DMA annual conference.  It’s a great way to be recognized as a company and expand product awareness in our market.”

Finalists from each category will have their product or solution on display during Integrated Marketing Week, the premier event for integrated marketers, launching June 10-13, 2013 in NYC.  

Winners will be announced at a formal ceremony at DMA2013, The Global Event for Data-Driven Marketers, taking place October 12-17 in Chicago, Illinois — and winning products and solutions will be looped in a video display in the Innovation Awards Pavilion.

To enter the DMA Innovation Awards 2013, visit www.innovationawards.thedma.org and download the official 2013 Entry Form. Completed entry forms should be emailed to Laura Gigliotti at lgigliotti@the-dma.org on or before May 10, 2013.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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